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Los Granjeros Tequila
The design for this tequila brand is intended to honor the many Latin American farmers who work tirelessly to farm the blue agave needed to produce the tequila. The design itself is in the style of a stamp design which gives the brand a nostalgic and cultured feel.
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I also created a secondary, scalable logo that could be used for apparel or branding use. This logo represents the blue agave plant that the tequila is made from.
The bottle label (see right) includes both the large logo and small logo in front of the mountain ranges in Latin America. The greyscale design is made to reduce printing costs as well as fit the stereotype that the best liquors don't have flashy labels.
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